Freelance — Brand Designer / Art Director

February 2023 - Present.
July 2020 - October 2021.

As a Freelance Brand Designer I've been working with some exciting clients & startups in Paris. I am conceiving and producing a wide range of assets, supporting an existing design team or designing a new visual identity for a brand.

Visual language research and ideation for multichannel campaigns, working hand in hand with various teams and collaborators in order to create stories that fit the business goals and are in line with the brand values.

Some of my clients: JobTeaser, Pianity, Qonto, Prélude, Inoui Studio, Pakk

Pianity — Lead & Brand Designer

June 2021 - October 2021 (4 months freelance)
October 2021 - December 2022 (full time)

As the leader of the design team at Pianity, a pioneering NFT music marketplace, I delved into the captivating realm of crypto and blockchain. My involvement spanned various aspects, including the creation of a comprehensive brand identity from the ground up, as well as the establishment of essential team processes. Joining a small team of five, we embarked on an exhilarating journey of building everything from scratch, leveraging my design expertise to craft a visually appealing and cohesive brand presence and ensuring its coherency across all communication assets. Additionally, I oversaw the product design development process, ensuring that it aligned with the brand identity and met the needs of the target audience. I played a key role in recruiting new talent to the team, utilising my expertise in design to identify and hire top-performing candidates.

Moreover, as most team members were new to the startup environment and remote work, I played a pivotal role in organizing and streamlining our operations. Drawing from my prior expertise in startups like AB Tasty, Virtuo, and Qonto, I contributed my knowledge to optimize our workflows and facilitate seamless communication among team members. This hands-on involvement in a nascent startup enabled me to navigate the ever-evolving crypto landscape while honing my skills in NFTs, brand identity, and team organization.

Freelance — Brand Designer / Art Director

July 2020 - October 2021.

Virtuo — Brand Designer

April 2019 — September 2020

I joined Virtuo’s design team in 2019 as a Brand Designer. I was in charge of developing the brand identity and reflecting its personality in all the medias it communicates on. Thus, I’ve conceived and produced a wide range of assets (subway campaigns, videos, banners, social media posts and acquisition motion animations, etc.) for all of our 4 markets (France, Belgium, UK and Spain), making sure to provide a consistent approach in all usecases.

AB Tasty — Graphic Designer

July 2017 — March 2019

In 2017 I joined AB Tasty’s marketing team, where I developed a new set of brand guidelines as the company and its SaaS product were growing at a high pace. I also worked hand in hand with various teams and collaborators (CSMs, Sales, Product Managers, Event Project Manager) to design and produce the communication plan’s assets. Among others, my portfolio showcases a few samples of this work, mainly regarding Conversion Summit’s visual identity.

The Cool Republic — Graphic Designer

August 2016 — February 2017

I joined The Cool Republic as a Graphic designer to work in tandem with the Art Director on the development and application of a new identity to the various digital communication media of the e-commerce concept store (newsletters, homepage, social networks). I then contributed to a similar exercise by creating the identity of a new internal brand, Le Renard. The work of typography and iconography were at the heart and core.