Virtuo 2020

Made Possible by Virtuo

Complete Campaign Identity:
Video identity / Signature Animation
Photography Direction
Social Media

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“Made Possible by Virtuo is all about showing our vision of the future and what can be 'made possible' if you use Virtuo.
It is all about opportunities, changing cities, changing behaviours.”

 
 
Concept & Moodboard

Concept & Moodboard

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Natural gradients based on the picture’s atmosphere.

&

Portraits of people representing the personas of the campaign with the sky in background.



Photography direction

Photography direction

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Campaign (logo) Signature

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The aim of this identity is to make the campaign stand out from Virtuo’s usual content and translate brand’s vision. In order to make this campaign feel more personal, and improve the chances of earning that all-important customer affinity, using a script typeface seemed to be the right choice.

They’re perfect to convey feeling, history, or experience, and particularly useful to show the creative approach of this campaign. The objective while building this campaign’s identity was to make it look as a signature rather than a logo. A signature that translates the freeness made possible by Virtuo.

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