Pianity — 2021 - 2022

Pianity, music NFT marketplace

As the leader of the design team at Pianity, a pioneering NFT music marketplace, I delved into the captivating realm of crypto and blockchain. My involvement spanned various aspects, including the creation of a comprehensive brand identity from the ground up, as well as the establishment of essential team processes. Joining a small team of five, we embarked on an exhilarating journey of building everything from scratch, leveraging my design expertise to craft a visually appealing and cohesive brand presence and ensuring its coherency across all communication assets. Additionally, I oversaw the product design development process, ensuring that it aligned with the brand identity and met the needs of the target audience.

This hands-on involvement in a nascent startup enabled me to navigate the ever-evolving crypto landscape while honing my skills in NFTs, brand identity, and team organization.

All design work was in collaboration with the Product Designer Félix Péault.